Course Description:
This online course is 6 weeks that will help you define your unique DJ identity, mission master essential business acumen needed to succeed. From contracts and electronic press kits to networking with industry professionals. Whether you’re aiming for the club, the festival stage, or private events, this course equips you with the artistry, strategy, and entrepreneurial mindset to thrive as a professional DJ. This course will not be held in person. Online only. This course will be available ON DEMAND.
Course Level:
Intermediate / Professional
Course Days:
Every Tuesday for 6 weeks starting September 30th, 2025. It concludes on Tuesday, November 4th, 2025
Course Times:
6pm to 8pm Eastern Standard Time
Course Type:
Special Topic
Software Requirements:
You must know how to DJ at a beginner, intermediate or professional level.
Stable Internet Connection
Equipment Requirements:
Basic DJing skills (Minimum required)
High speed internet
Laptop/Computer (16GB RAM recommended)
Learning Outcome:
By the end of this course, students will be able to position themselves strategically within the music industry by developing a unique DJ brand, creating professional marketing assets, and applying entrepreneurial skills to build sustainable careers. They will understand how to secure gigs, write contracts, and grow their network to thrive in competitive markets such as clubs, festivals, and private events.
Learning Objectives:
- Design and implement a personal brand strategy that includes marketing assets such as an electronic press kit, social media presence, and promotional materials tailored to target audiences.
- Analyze and navigate the business side of DJing by interpreting contracts, managing negotiations, and applying best practices for professional networking and industry relationships.
- Develop an entrepreneurial action plan that identifies revenue streams across clubs, festivals, and private events, while applying financial and strategic skills to sustain a successful DJ career.